There are a lot of ways to get ahead with digital marketing. One of the first things that many people try out is search engine optimization or SEO. The problem for many is deciding whether to do it in-house or hiring a professional.
If you’re on the fence about SEO consulting then read on, we’ll show you a few great reasons to consider outsourcing this marketing cornerstone:
- It Saves Time
SEO is complicated. Ask any expert in the field how much time it takes to properly vet a website for SEO and form a plan to make a site raise through the search engine page ranks. It’s a full-time job, there’s a reason SEO professionals exist.
Just forming a strategy is time-consuming, let alone implementing all of the new content and changes to existing content that have to happen for optimization.
- They’re Up to Date
SEO is a constantly changing arena. Even white-hat tactics, which should form a long-lasting benefit for the site in question, have to be updated constantly to keep up with Google’s rapid algorithm changes.
Keeping up to date is a large part of any kind of SEO professional’s day and being abreast of large updates and the resulting change in tactics is what separates the amateurs from true professionals in the field.
- Proper Implementation of SEO Tactics
While anyone can read a blog on SEO strategies, it takes a professional to properly implement them over time.
The truth is that most business owners don’t have the time or patience to see strategies through. Good, white-hat SEO can take months to hit the front page due to the slow burn and required research.
If you’re opting for a grey hat tactic like a PBN it’s even riskier, since the trail needs to be covered properly to avoid getting penalized.
- Leveraging Existing Relationships
Do you have existing relationships with blog owners that might host guest articles in your niche? A big list of article directories that will pass through Google’s inspections?
One of the biggest reasons to hire SEO experts is their prior relationships. Backlinks are the foundation of good SEO and it’s not always easy to get them without paying a premium.
Even worse, those bought links are actually against Google’s policies and can result in big penalties when the link farm gets caught.
Instead, a good SEO consultant will know how and where to get you backlinks to help you rise through the SERPs.
Anyone can start to optimize their page as long as they’ve got the ability to write content and find information online. SEO consulting brings in professionals with real-world experience in the field. With the above reasons in place, it’s hard to recommend that you just try and break into the field yourself.
You’ve got a business to run, let the professionals do the heavy lifting for you. Isn’t it time to start looking for an SEO consultant today?