Successful businesses tend to have many things in common, but one of them is they have a strong business culture. The culture of the business is at the heart of everything it does, and a positive culture can make a huge difference to how it performs.
So, how do you go about building your culture, and what steps should you be taking?
What do You Want Your Culture to Look Like?
Like most things in business, culture doesn’t happen by chance. Sure, some positive aspects of your business culture might grow naturally, but many of them are things you’re going to have to work towards.
If you want to build a positive culture that’s going to help take your business forwards, then you’ve first got to identify what that culture looks like. Sit down and come up with a document that describes your ideal culture.
What are the values at the center of your business and how do you go about promoting them?
What Does Your Culture Look Like at Present?
You might find this question isn’t as easy to answer as you might think. The people at the top of your business might have one idea of what your business’s culture looks like, and the rest of your employees have a very different idea.
To understand what your culture looks like, you’ve got to find out what it means to the majority of the people in your business. With an Inpulse pulse survey, you can get actionable insights into your culture that help you better understand what’s going on with your business.
Hire People that Fit Your New Culture
If you’re culture is going to shine through, then it needs to be reflected in all of your staff. If you’re taking your business in one direction, you don’t need people who are going to be pulling in the other direction, and this is where recruitment becomes extremely important.
If your business struggles with high turnover, then it can be difficult to break the circle, but there comes a point where you’ve got to take your time and start investing in high-quality employees.
Train People in Your New Ways
You can’t write out what you want your business’s culture to look like and expect that it’s going to magically happen, you’ve got to actively work towards it.
One of the ways you can do this is by investing in your employees training and engraining your values in them. The better you do this, the more you benefit, and your employees will reward you by giving more back to the company.
When people exemplify your culture then you need to reward them. You want to encourage your employees to exemplify your culture every day, and a great way to do this is by making sure they’re rewarded for their hard work.
The rewards don’t have to be big, they just need to show that you appreciate their hard work.
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