As a business owner, you most likely have already considered including social media in your marketing strategy to help grow your business. In fact, many small businesses are using various social media platforms like Facebook, Twitter, Instagram, and LinkedIn to increase their customer base.
Social media has more than 3 billion active users which means you have an opportunity to engage with one-third of the world’s population. This large number makes social media one of the most effective and best ways of connecting with potential customers.
As we become more reliant on digital technology to stay informed and connected, social media is becoming a necessary tool in operating any business. If you’re not already riding on the social media bandwagon, you’re missing out on an audience that is ready and willing to connect with your brand.
With so many social media platforms to choose from for your online marketing strategy, it can be challenging how to identify the right social media strategy to use for your business. Here are some of the ways you can use social media to grow your business:
The more you use social media, the higher the chances are for your customers to find you online. Every interaction and engagement creates an opportunity for new visitors, which is why you not only need to have a social media presence, you also need to maintain it.
Social media marketing is not only for building your brand’s awareness; it has much more to offer your business. Although as a business your ultimate goal is revenue, social media platforms can help you shape the perception potential buyers may have.
You have a unique opportunity to engage, inspire, motivate, and establish your business as a reliable and high-quality resource for your customers. This is only possible if you have social media accounts in all the relevant platforms then use these platforms to share customized content for each of them. Also, make your content sharable by including the share buttons on your website and a click to tweet feature for readers to easily share your content.
Use visual content to engage your customers
One thing you’ll notice with many social media platforms is that they contain more video content than text or images. People are more likely to engage with posts that have visual elements like infographics, video, photos, or GIF. Social media images drive people to action like making travel plans to visit a specific destination or a restaurant based on the instagram video views or images shared by friends on social media.
Instagram, YouTube, Pinterest, and Snapchat mostly deal with visual content so if you want viewers to stop and read what you’ve posted, your content has to be good. Posts that contain imagery help to increase customer engagement and you can use photos and video to showcase your brand’s culture or tell your story.
Pick your niche market
Once you establish the niche market you belong to, it becomes easier to establish yourself as an expert in your field. This makes it easier to come up with the right content that will help you market your brand to the right audience.
If you want your business to grow, you have to be specific about what your brand is all about and the kind of audience it’s tailored for. That way you don’t have to waste so much time creating all kinds of content for a very broad audience.
Understanding your audience
One way of understanding your audience is by getting data on your current customers and using social media tools to analyze you will be able to know whom you’re interacting with online and who is buying from you. Then you can use this data to come up with strategies to reach more people. Once you understand your audience you can use social media marketing strategies to come up with offers that will directly speak to their needs and wants.
Build trust with customers
Social media is not only a platform where you can promote and sell your products and services, but it’s also a place where you can build trust with your customers and develop loyal customers. For you to develop a loyal fan base you need to post content on social media that is unique, relatable, authentic, and engaging for your audience. Your content can have all these qualities if you use influencer marketing to promote your products and services.
Using an influencer gives your brand authenticity, it’s more cost-effective, gives you access to a larger audience, an easy way of building trust, a way to create real-time engagement, and help you win new target audience. However, it can be difficult finding the right influencer whom you can collaborate with to promote your brand, but you can use different tools and platforms to find the right influencer for your brand.
Social media is a unique marketing channel because it allows you to communicate directly with your customers and followers. Over time, you’re able to build relationships which makes it easier for your followers to purchase from your company.
You can build trust and form rewarding customer relationships from your organic content or ads that create an avenue for you to engage with people. You can also join social media groups on Facebook to build a community and establish relationships and brand loyalty.
You can also connect and build relationships with other entrepreneurs and influencers in your niche market to establish brand trust.
It doesn’t matter if you’re a small business owner, you can use social media tools to connect better with your audience, reach new potential audience, and increase your brand awareness. Having a better understanding of your target audience and how to use social media to reach them gives you an opportunity to know which marketing strategies to use to help your business grow.
Another thing to remember is to keep your content authentic, creative, and engaging which can lead to conversions and growth in your business.