3 Ways to Rank Higher on Google and Why It’s Important

Posted March 10, 2022 by in Career
crop of person using Google search

SEO has gotten a lot of attention over the years. With how much power Google has for sending website traffic, that’s not surprising. Believe it or not, Google has 40,000 searches per second.

Even though there are a lot of upsides when you rank on Google, it isn’t always easy to make it happen. Keep reading to learn how to rank higher on Google and why it matters:

Why Rank Higher on Google?

Google has a lot of traffic. It’s one of the highest-trafficked websites on the internet, and most of the people who visit head to other websites.

You can use this to your advantage to get free traffic to your website. Instead of building a social media presence and buying a continuous traffic flow, you can get visitors for free. You may have to do work beforehand, but you can rest easier once you get front-page rankings.

How to Rank on Google

Now that you know why you should rank higher on Google, you’ll need to know how to make it happen. Below are three tips that can help your rankings.

1. Target the Right Keywords

Keyword research is one of the most critical elements of SEO. Many keywords have tons of competition. In cases like those, it takes time and resources to make a dent in the search engine.

However, there are still many untapped opportunities with low-competition keywords. It takes far less work to rank on Google when you go after those terms. If you can cluster similar topics together to create content silos, it increases your authority for those topics and can help you eventually rank for more competitive terms.

You can even apply this for local SEO. Create small clusters of topics that power up a more challenging local term. Check out the Ultimate Guide for Local SEO to learn more about ranking for local keywords.

2. Build Backlinks

Even if you find the right keywords, that isn’t always enough to rank. Even large websites will rank for low-competition terms. You need to power up your website’s authority to have a chance of rankings.

This situation is where backlinks help. A backlink is an indicator that your website should have more authority. When you get one from an established website, it raises your website’s authority in Google and gives you a better chance of ranking.

There are many tactics to drive your authority but it is important to focus on the white hat link-building strategies as google algorithms will punish your website for using black hat techniques. 

3. Optimize the User Experience

Google takes user experience seriously these days. It wants users to have a great experience on Google and the web pages that they visit. If you don’t provide that experience, it can hurt your chances of ranking.

Check your page speed and mobile experience to ensure every person has a great time on your site. If you want to learn how your site performs, sign up for Google Search Console to check your website metrics.

While you do get free traffic from search engines when you rank on Google, you’ll need to do some work to get there. You’ll need to learn SEO and how to produce content that serves your visitors. Keep the tips above in mind to make sure you rank higher on Google.

Are you looking for more digital marketing tips that will help drive traffic to your website? Read the latest blog post to learn more about growing your presence online.

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