You don’t always have to spend a huge amount of money to market your business to your target audience and beyond, there are plenty of budget friendly options that should never be overlooked. Whether you’re a small fish in the pond, just starting to get the wheels turning, or a renowned and trusted brand that has been around for years, it’s important to never forget these marketing tools to continue to bring new business to your brand:
Business Cards
You may presume business cards are outdated now the digital age has truly taken over however, they are an important part of introducing your brand and you never know when you might need them. Handing over a well-designed card adds a personal touch and can enhance the credibility of what your business actually does. They may even be passed on from person to person which is great for spreading your brand by word of mouth.
Find a graphic designer who can bring your ideas to life and then source a company that specializes in business card printing, www.theallinprinter.com/collections/business-cards-calgary offers complimentary proofs and a fast turn around on prints.
Directory Website
If your Search Engine Optimization (SEO) has a lot to be desired and you’re struggling to reach the first page on Google, it’s always worth having a small advertisement on a business directory website that specializes in your area of work.
Many consumers will like to compare brands before using their services or buying their products and will search these directories for the information they need. Increased brand visibility should be reflected quickly in the profits you make or at least increase enquiry levels from consumers. The cost of advertising is usually inexpensive and you’ll receive a huge amount of exposure for the price.
Facebook Page
Creating a Facebook page for your business is always wise as it’s another avenue stream that can generate leads. Starting a page is completely free and will become a base for your consumers to communicate with one another. Building a community around your business creates brand loyalty and trust and it’s a great way to gather further insights about your audience.
You can also use the social media platform for creating paid advertisements and target the individuals that are most likely to engage with your brand. Create exciting and unique content for consumers to stay engaged and hold competitions and discount offers throughout the year.
Community Notice Boards
If your company is based in a specific area and you want to target the local community as much as you can then do not overlook the power of notice boards, especially in rural areas around the country. Place your well-designed business cards on there for consumers to take home or create an eye-catching poster for consumers to read whilst they’re standing in line, it’s a brilliant way to reach consumers who are not active online.
To continue to market your business in an efficient way it is important to understand where your consumers are coming from. Ask them where they found you when they next contact your brand and start to collect the important data you need.
Want more advice for your small business? Read more:
