Fragrance commercials today are not what they used to be. It was merely a perfume bottle in the center of a poster back then. But perfume advertising has changed over the years through storytelling that persuades the audience to buy a perfume without even smelling it. This year has seen some of the best perfume ads, and we will share the top five ads with you today.
1. Chanel
Chanel is recognized for its high-quality cosmetic products, handbags, and perfumes. The Chanel No. 5, designed by Gabrielle “Coco” Chanel and Ernest Beaux, is unlike any other luxurious perfume. It is a classic, square bottle with a clean label that has only been changed four times, illustrating how genius Coco Chanel is.
As Chanel celebrates a century of scent this year, the house of Chanel gathered six major personalities for an intimate discussion about the under-explored concept of celebrity. This fascinating content titled Celebrity By serves as an opportunity to reflect on how the next 100 years will be influenced by the upcoming celebrities.
2. Louis Vuitton
Louis Vuitton’s dominance continued earlier this year with its goods including the launching of the On The Beach Scent. They collaborated with Alex Israel to design the bottle, as well as the matching surfboard that inspired the perfume.
This perfume will round off the stunning collection of perfumes that includes California Dream and Afternoon Swim. Louis Vuitton’s On The Beach reintroduces the West Coast atmosphere, a place where you can be free and expressive. Along with the release of this scent, Alex Israel created a new fragrance trunk and travel case.
3. Dior
Unlike its siblings J’adore, Miss Dior perfume has been around since 1947 and Dior has constantly reformulated their signature perfume every few years. The new Miss Dior perfume contains notes of a variety of flowers, with centifolia, rose serving as the main note.
This year, Natalie Portman feature in the vibrant ads directed by Emanuel Cossu who is not foreign to Dior. Set to Janis Joplin’s song of Cry Baby, the campaign film portrays Portman’s vast range of emotions, from crying in one frame to expressing lust for her love. She exemplifies the Miss Dior woman, who is not only beautiful but confident in her fashion and manner.
4. Mugler
It has been a while since Mugler the fashion house launched a perfume and the latest one is not disappointing at all. Created by the dynamic duo, Nathalie Lorson and Marie Salamagne, the new fragrance has a flowery oriental woody scent that will instantly captivate your senses.
The perfume includes the bergamot-coconut water combination, as well as the jasmine grandiflorum and addictive Madagascar bourbon vanilla. Willow Smith, the singer and actress daughter of Will Smith and Jada Pinkett Smith, has been chosen to represent a new concept of womanhood that is strong and powerful. It is through her the strong message will be conveyed to the new generation of scent lovers, Generation Z.
5. Givenchy
Givenchy launches ‘Irresistible’, a feminine perfume this year created by expert perfumers Fanny Bal, Dominique Ropion, and Anne Flipo. This exciting fragrance has a pure combination of a floral bouquet, nostalgic white musk, and the woody scent of Virginia cedarwood.
The lovely British model Fran Summers modeled the fragrance in the ad campaign directed by Manu Cossu, where she appears as Dancing Queen having fun all over Paris to the tune of Lykke Li’s I Follow Rivers. Givenchy’s Irresistible will get you the liberating vibes that will push you to enjoy your life to the fullest.
What’s your favorite perfume scent? Let us know in the comments below!
