Social media is an incredible marketing resource. You can use social media accounts to increase brand awareness and trust, drive engagement, gain followers, and as a result, build your business and increase sales. The most successful brands on social media are the ones that are able to not just create a social media account, but to use those accounts in exciting and innovative ways to create conversations with followers, bolster trust in your brand, and build a community.
Here, we review the five best ways to target the right kinds of followers and build your brand’s social media following:
Consistency Is Key
You are more likely to increase brand awareness and engagement if you have a coherent look and feel across your social media accounts. Use a consistent content style guide, logo, color palette, and handle to make your brand’s social media presence instantly recognizable.
Engage With Your Followers
People love engaging with the accounts that engage with them. Respond to comments on your account to answer customers’ questions about the products, provide customer service, and thank them for their support. You can even encourage followers to comment on your posts by creating competitions where commenters can enter to receive free products.
Partner with Influencers
Social media influencers are people who have a good number of followers and yield influence with those followers. Influencers have built trust with their audience, and can sway them by writing reviews or posting photos of themselves or their families using your brand’s products. Your brand can sponsor a social media influencer’s posts or share free samples of your products to encourage them to produce these kinds of posts. Make sure to work with influencers who share your brand’s values and have an audience that could be interested in your products.
Have a Personality
The most popular Twitter and Instagram accounts are the ones that have a lot of personality. Create content that has a unique voice. Develop marketing personalities to figure out how to appeal to your brand’s ideal audience. You might even develop a number of accounts that have different personalities or looks to appeal to different kinds of communities and consumers.
Don’t Forget That Follower Count Isn’t Everything
Don’t get sidetracked by the pursuit of a huge number of followers. Even if you build up a lot of followers, if those accounts aren’t engaging with your brand and driving engagement, they will not be a strategic component of your marketing plan.
For example, ghost followers, or spam accounts that are bots that post fake deals or phishing links, can damage your engagement and make your brand appear less reputable. Cleanse the ghost followers from your account, and focus on quality over quantity.
Building true influence on social media is about more than just gaining followers. Instead, use social media to get a larger following, build engagement, drive viewers to your eCommerce site, and make your brand more influential. Follow these tips to become more influential on social media.