That best marketing ideas do much more than promoting their brand. The ideas that people love and are most impacted by are the ones that make them think about the world at large, and their place in it. It is essential for businesses of every size to think outside the box and come up with creative ways to make people think about the industry, the world, and us.
Imaginative marketing strategies can help your brand retain old customers and bring new ones to your business. Here are some of the creative marketing ideas that can help you to stand out from your competitors.
Trade Show Exhibits
Most brands can come up with the idea of putting up a trade show exhibit. But an ideal exhibition must display the brand’s creativity to make an impression on their prospective customers. Let’s now take a look at some of the possibilities available through trade show marketing. It’s crucial to understand the importance of standing out at a trade show as they are often both a significant company expense as well as packed with competing brands.
To get the wheels turning, check out this Exhibit NW article on their favorite creative trade show exhibits they’ve made over the years. These exhibits have been able to create unforgettable impressions on the visitors. The designs incorporate visually appealing displays to present their products and services so that they can stand out and set the brand apart from the competitors.
Contests and Giveaways
Hosting contests and giveaways at trade shows and online can get your brand the desired attention. Your brand will get a lot of engagement over your competitors, but you will have to work harder to convert them into sales. Everyone likes to get a shot at free stuff, but you will have to manage the engagement to get the most out of it.
You can place conditions for participation, such as liking a social media page or referring to a customer. You should be able to follow up on the engagement by a participant to be able to turn that into a sale. If you don’t find creative ways to collect customer data, your giveaways will not yield any returns.
Make sure that the giveaways or contest prize aligns with your brand and your target market.
Creative Digital Ads
A customer’s experience on your website or your eCommerce page should be seamless from the beginning till the end. But the customer’s involvement with your brand should ideally start before he or she clicks on your webpage.
Ideally, a customer should get intrigued enough to arrive at your website by clicking on your digital ad. But in today’s age, most visitors would glance and scroll through digital ads.
Therefore it is essential to create attractive and creative digital advertising that compels a user to click on it. Effective ads should also stir up a human connection with the potential customer. Striking visuals can get people interested, but they will only engage with the ad if they understand and relate to your brand’s story.
Keep It Real on Social Media
We are not talking about advertising on social media. It can do so much more than that. Social platforms are the perfect places to pay attention to your customer and what they want. Consumers are no longer interested in flashy advertisements. They want to see the people behind the brands and connect with humans. So share fewer ads on your social media page and more about what you and your colleagues/staff do at the workplace.
Share small stories about your work life that talks about the brand without making your customer feel that you are marketing your product or services. Building a connection with your customers will always draw them towards you and your company. It will also allow you to interact with your customers directly and enquire about what they want or need.
Share Creative Content
If your company posts content regularly on the internet or social media, make sure that the articles are readable, meaningful, and creative. Your customers are not interested in reading a page full of strings of keywords. People like to read content that is enjoyable, informative, and engaging. A blog page should be a place where your customers can find answers to questions about your brand, or information related to your industry, your products, and services.
Getting fresh quality articles might be difficult at times, so you can find creative ways to repurpose your old content by breaking it down into social media posts or making videos about it. You can also invite guest bloggers to post on your webpage. You can set up a system where you accept blog posts after reviewing them so that the content is relevant and informative.
Depending on the nature of your business, there are many creative opportunities to promote your presence in the market. Adding out of the box marketing strategies can get your brand more attention than your competitors.