According to a recent Nielsen study, 66% of consumers around the world say they prefer to buy products and services from companies that have implemented programs that give back to society.
Products that give back not only make consumers feel good about what they buy, but also make companies have more philanthropic responsibility.
From lipsticks to boots, the following companies have created everyday accessories that each time they are purchased, a portion of the proceeds benefit charities and people in need:
Lipstick: Pop icon, Nicki Minaj, has collaborated with M.A.C to create VIVA GLAM—two lipsticks and two glosses (priced at $15/each) in which every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS.
Cell Phones: GIV Mobile allows customers to effortlessly donate to charity every month just by using their cell phone and operates on the 4G network of T-Mobile. This service works with various organizations such as the Alzheimer’s Association, Doctors Without Borders, Scholarship America, and the Red Cross.
Shoes: TOMS is known for their one to one rule—every time a pair of shoes is bought, another pair is donated to someone in need. Since launching, TOMS has donated shoes in over 50 different countries and are now incorporating boots into their shoe line.
Hats: Krochet Kids International provides jobs, education, and mentorships to women in Northern Uganda and Peru with one simple accessory—a woven hat. Each hat is signed by who creates it in Uganda or Peru, making every hat unique and hand crafted.
Eyeglasses: The fashionable company, Warby Parker has a great mission — to create and sell stylish eyeglasses at reasonable prices, while helping those less fortunate around the world gain access to prescription glasses.
Through a partnership with VisionSpring, the company guarantees that for every pair of glasses sold, another pair will be donated to someone in need. The styles are vintage-inspired and start at $95.
Bags: Every time someone purchases a FEED bag, shirt or accessory, money is donated to feed hungry people around the world. They take pride in using eco-friendly and artisan-made materials, along with fair-labor production.
Since launching in 2005, FEED has donated over $6 million dollars and 60 million meals to those in need.
For more items that give back, check out Shop with Meaning.
