Gap’s New S/S 2012 “Be Bright” Campaign

Posted February 21, 2012 by in Shopping

Gap, the casual American retailer known for their affordability and quality has just launched their new Spring/Summer line this past week. Headed with the title “Be Bright.”

Gap’s “Be Bright” Spring/Summer collection encourages you to have fun with color and to have fun with fashion. From candy colored jeans and khakis to bright and fun trenches. Their new collection allows you to let loose so your true colors can shine through! It’ll be a breath of fresh air when we start seeing ladies and gents sporting jeans in colors other than blue and red!

 “Be Bright speaks to what has always been the heart and soul of Gap—casual American style that’s relevant for today and rooted in optimism,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “We’ve been infusing a new energy and confidence into our product and how we express who we are to our customer. It started with our 1969 jeans and premium black pants and continues this spring with our colored denim and khakis.”

Why is Gap’s new campaign worth talking about? – a first-of-its-kind digital collaboration between Gap and six well-respected fashion and lifestyle blogs including Refinery29, WhoWhatWear, FabSugar, Lookbook, Rue and MOG. Using clothes from the new collection, each of the six partners styled unique looks from their point of view. The looks will live on the partners’ sites within a Gap branded experience where people can get style inspiration, learn about the products featured, and click to purchase right from the experience.

This is truly the future of online shopping, with Gap leading the way!  The idea of a large retailer working with bloggers to create an online shopping experience is amazing! is an evolutionary way to take the idea of a traditional catalog and deliver it in a way that encourages people to engage with it in a place where they’re already spending their time, like fashion blogs and music sites. By asking our partners to curate our favorite pieces in a way that’s relevant to them, we’re giving consumers more than just our point of view,” added Farbman.

 Gap’s “Be Bright” Lookbook

Broken-In Straight Khakis ($49.95) in fuchsia.

Always Skinny Cropped Jean ($69.95) in fuchsia.

Sexy Boyfriend ($69.95) in mint grey.

Broken-In Straight Khakis ($49.95)

Slouchy Slim Fit Jeans ($69.95) in yellow.

Denim Washed Khakis($59.95)

Always Skinny Cropped Jean ($69.95) in surf pipe blue.

What are your thought’s on Gap’s new “Be Bright” collection? We at Broke & Chic are loving the colored khakis for men! Men deserve to have some color in their lives too!