Whatever kind of freelance work you happen to do, you can be sure that you are going to need to work on making your future as bright as possible. Anything you can do to further your career is going to be something that you are keen to work on.
One of the main things that you will need to think about with regard to this is having a website, and ensuring that you are directing people to it. But how can you make sure that this is going to serve you as well as possible, and what is it really going to do for you?
Let’s take a look:
The Vanity Page
A so-called vanity page is a very useful thing to have, and it’s something that you are going to want to work on building if you are going to have a freelance career of any kind. This is simply a page that you can point people to which details your basic biography, contact details and so on, and it is something that you don’t have to worry about updating or anything. It can just be a static page.
This is certainly going to be helpful for most freelancers, and I have personally experienced paid opportunities due to my vanity page. I used the Carrd platform, which is free.
However, if you would rather, you might also want to think about running a blog from your website, and that is also going to be a great way of approaching your personal marketing. This is especially true for writers and bloggers, of course, but even for other kinds of freelancers it is going to be necessary.
One thing that this does for you is that it keeps your website updated, which is a very useful technique for ensuring people keep coming back to it. It also shows that you are very much active in your career, which is not obvious from a static page website.
For example, if you’re a visual artist, you could blog about the status of freelance in the art community. If you’re a personal chef, you could blog your recipes. The options are endless.
Whatever kind of webpage or website you do decide to have to further your freelance career, you should make sure that you are doing everything in your power to keep it at the top of the search engine results pages.
That means following an SEO technique, which is something you will find a lot easier with the help of professionals like Ignite Digital. With that kind of assistance, your career is going to be in a much healthier position, and your website will be doing much more for you.
Correct & Updated
Make sure, above all, that you are keeping the web site correct and updated regarding everything that it says. That is something that you will find is going to be especially important if you hope for your website to work in your best interests for job opportunities.
A website which is not updated or correct in detail will be one which people don’t trust, and ultimately they won’t trust you either. So make sure that you do not overlook this all-important detail when designing your own professional website.
Do you have any advice for freelance professionals? Let us know in the comments below!