Online gambling has steadily become a staple of the gambling world, with the increasing access to technology provisioned by the developments in mobile platforms and the reasonable pricing of devices – it is understandable as to why online gambling has grown in appeal.
Also with the CoronaVirus pandemic still increasingly prevalent across the globe, traditional casinos and gambling establishments have been ordered to close their doors. With technology owned by almost every household in the UK, online gambling has created an entirely innovative and accessible gambling experience from the safety of behind closed doors.
With an estimated 84% of people over 16 owning a mobile device in the UK, seldom will you meet someone without access to the internet in some form. This has created the opportunity for online gambling companies to expand rapidly over time.
With online gambling sites and shops migrating to the convenience of mobile apps, players are able to easily access their favourite gambling platforms and play an array of games from anywhere. Whether it be on the commute to work, from the comfort of home, or out and about, players can access games from anywhere in the country within a few clicks. This leads to a growth in gambling platforms and increased player retention.
As technology continues to evolve and a majority of mobile device owners follow technology trends, online gambling companies can continue to modernise to meet the demands of both the consumers and the new age of technology.
Technology never stops developing, as the mainstream sees advancements such as: self driving cars, virtual reality, artificial intelligence, alongside an eclectic list of futuristic technology; businesses belonging to any industry are required to modernise and innovate alongside technology in order to stay relevant. The online gambling industry has always focused on this.
Many online gambling apps and sites have begun to offer technology such as virtual reality and artificial intelligence in order to enhance gameplay and moderate games at a far greater level than previously anticipated.
Virtual reality has been used to create immersive gameplay experiences that emulate live table games, such as poker, at an unparalleled level. Players with the necessary technology to operate this technology are able to participate alongside other players in a virtual imitation of a real life casino and communicate with a dealer in the same manner. As this technology is adapted to fit more online games, the variety in gameplay experiences is evolving.
Additionally, artificial intelligence is serving a similar purpose, allowing virtual dealers and moderators to authorise gameplay and ensure there is no unfair biases or unrealistic bets being made. Also artificial intelligence is providing support to gamblers during gameplay by offering advice and essentially eliminating human error often caused by dealers in physical establishments.
Both of these technological developments are providing online gambling with a more engaging and advanced experience for players that further encourages gamblers to make the switch to online gambling.
As technology continues to develop in the coming decades, online gambling will undeniably continue to modernise alongside technology in order to create the highest quality experience possible.
Technology has already created a niche for online gambling to fill and use in order to fuel expansion and over the years this will only increase drastically.
The future of online gambling is promising.