How to Capture Stories at Your Veterinary Practice

Posted October 24, 2022 by in Career

Modern marketing is based on storytelling. Customers care about the people behind a business and want to get close to them. 

Capturing your veterinary practice’s stories with testimony, video, and photo content are one of the easiest ways to connect with your customers.

vet listening to dogs heart

The Power of Stories: How They Connect Us

Telling stories about your veterinary practice makes the veterinary experience for everyone involved more memorable Stories help build relationships with clients, like developing rapport and strengthening bonds.

Storytelling can also help humanize people who might otherwise be seen as just a client to be served or the person about to hurt their pet; clients are more likely to trust a vet they can relate to.

Collecting Stories at Your Veterinary Practice? Get Some Training

Before jumping into creating content by capturing stories, as a practice manager, you should ensure that you have well-trained staff and appropriate resources to serve clients.

Although it’s one of the more time-consuming aspects of content creation, collecting stories at your veterinary practice is a very effective way to connect with your customers. The time you invest in this process will be returned many times over.

Professional companies like Vetcelerator can help train staff on good practices and build a good reputation through storytelling. It’s highly worth investing in good training for everyone who will be in charge of capturing stories.

Tips For Telling Your Stories

Use Release Forms

Get permission to record your clients and the pets whose stories you tell. Privacy laws state that permissions should be sought if you capture videos, images, and testimonials.

These laws cover both members of the public and people who work at your veterinary practice. You can’t assume that people have permitted to be filmed just because they work for you.

Even if you have permission to record a story, ask your client beforehand if they are comfortable with the idea.

Invest in Good Equipment

Make sure the recording is clear and easy to understand by having your client speak directly into the mic. You should perform a test recording first and ensure everything is working well.

Investing in good equipment that is easy to use will make capturing your stories easier.

Take Your Time

Record your client’s testimonial in one take. Don’t feel pressured to ask questions or interrupt a client when they are in the middle of telling their story. Let them tell their whole, original story, and then you can begin asking questions to add details.

Notice if your client is stressed or uncomfortable talking about certain parts of their story and allow them some space without being filmed if they get upset.

Be Creative with Editing

After recording your client’s testimonial, give yourself some time to go through and edit the segments into a story.

You’ll want to be creative in the way that you edit. If your client is talking about their pet, you may want to use home video footage of the animal (if you have it) to accompany the story; this can add a sense of realism to the story.

However, you should absolutely never edit the story in a way that changes the meaning or the events. 

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