How to Optimize Your Personal Brand

Posted August 9, 2019 by in Career
how to build your personal brand

Thanks to the internet and social media, anyone can make money from the comfort of their own home. You don’t need to be a businessperson to turn your lifestyle, personality, and skills into a career. The rise of influencers and internet personalities has taken off in unbelievable ways and is now a surprising new way to make money through advertising and sponsorships.

The key to having a successful career through selling your personality is the refinement of a strong brand. Here are a few aspects that you will need to consider when strengthening your brand and the image you want to broadcast:

Solidify Your Message

The first thing to do is to establish a clear and consistent message for your brand. Are you focusing on travel, photography, lifestyle, fashion? Whatever it is your brand revolves around, it’s important to remain constant.

Over time it’s inevitable that your brand will grow and evolve, but having a confused and overly mixed message can be detrimental. Inconsistency puts people off since they can’t rely on your content regularly meeting your previously set standards. Your message can be loose, such as a goal to make people laugh or to cater to a particular demographic, so long as you stay on point at all times.

Keep an Eye Out for Opportunities

Fairy tales of influencers and internet personalities who have been approached by companies to advertise their product aren’t as easy to come by as big Instagram and YouTube stars might make it seem. When you’re just beginning, it’s a good idea to reach out and let people know what you’re about. Make people and companies aware of your presence and your message, paying close attention to the companies that align well with your focus. A travel blog advertising makeup is unlikely to make much sense to an audience.


As your brand and audience grows over time, you can start to sell merchandise to fans. Create a unique and attractive visual identity to encapsulate your brand and appeal to your target market. London based t-shirt printers can apply your brand to clothing, so your name is advertised every time a fan wears your merchandise.

Make sure your brand and its visual identity match well, otherwise you’re leaving it open to confusion and therefore less engagement.

Know Your Audience

Understanding what your followers want from your brand is vital to success. A great way to do this is to cater to people similar to you. Imagine what you would want and then create it. When you’re happy with your work, other people will be too.


Are there people in a similar field to yours who have been at the game longer and amassed a larger following? Contact them via their social media channels and let them know that you share an interest.

Some people might decline your request to collaborate while others will be keen to help out someone new to the business. Either way, connecting with people who have been successful in your area will set you on a path for growth.

Have you ever considered being a blogger? Let us know in the comments below!