A trade show is an excellent way to showcase your products or services and get in front of your target audience. The challenge is that there are also many other businesses and competitors who are going to be there trying to steal the show away from you.
This is why it’s imperative that you try your best to stand out in a positive manner and get people talking about you for all the right reasons. Use the following advice to help you achieve this goal so you can collect contact information and hopefully ultimately increase your sales when you return to the office and follow up with those you met:
One way to stand out at your next trade show event is to get creative about what’s in your booth or area. For example, having convention center games such as mini golf or ring toss is a great way to attract customers to your space. This way, you can reel them in by offering some entertainment and then work on getting the conversation started and heading in the right direction to talk business with the participants.
In addition, you can stand out at your next trade show by dressing professionally. This will help you to make a good first impression when interacting with guests. Come dressed to impress and ready to share all the benefits that come from working with your company. The more polished you look, the more likely it is that potential customers will take you seriously and want to engage in conversation with you.
It’s also important that you’re very outgoing and friendly when you’re hosting a booth at a trade show. Strive to be extremely friendly and engaging and smiley, so that people are more likely to approach you. The friendlier you are, the more likely it is that you’ll be able to attract the right types of people who you actually want to work with to your area. You should hand pick who you choose to send to your trade shows such as your employees who are the most outgoing and are prepared to be on and talk for an extended period of time.
Offer Free Gifts
Another idea is to offer free gifts if you want to stand out at your next trade show. A few ideas to think about doing would be anything food related or maybe you want to give out company swag as free advertising. Regardless of what it is, people love free stuff, and you’re likely to get more people to stop by when attendees hear you’re handing out goodies at your booth.
These are just a few ways for how you can stand out at your next trade show. The more people you have stop by the more contact information you can collect and potential clients you’ll have to follow up with after the event. Have fun, be yourself and follow these tips, and the rest will likely take care of itself and fall into place nicely for you.