Sustainability isn’t just a fad, or at least we can hope that it will become more than that. Because developing a healthy and safe world for our children and grandchildren to live in will require an approach to sustainability that stretches across generations. In other words, it’s never too soon to introduce your child to ethical consumerism.
Fortunately, brands like Mon Coeur are demonstrating that shopping ethically doesn’t mean having to make sacrifices for quality. Their line of ethical clothing design merges together fashion with practicality:
A Brand That Understands the Needs of Toddlers
Up until now, the market for sustainable children’s clothing has been pretty sparse. And in that sparse market, it can seem that the brands that are out there haven’t really taken the considerations of toddlers to heart. What separates Mon Coeur from the other names is that it was founded by a mother. Louise Vongerichten Ulukaya founded the clothing company while she had a young son.
That perspective is at the heart of the Mon Coeur experience. The immediacy of Ulukaya’s situation means that she’s well-positioned to develop clothing that speaks directly to the needs of parents and their toddlers. As a result, the line focuses on clothing that’s easy to get on and off, constructed to be durable enough to handle the chaos of a young child, and designed with a fashion-first philosophy.
Recycled Materials Made the Right Way for Your Toddler
There are quite a few ethical certifications in the clothing industry, but they won’t exactly tell you much about a brand unless you’re already well-versed in them. The standards established by these certifications and their levels of jurisdiction can vary wildly. As a result, you’re largely left in the dark as far as comparing ethical clothing brands is concerned. That’s why it’s important to dig deeper into the values of a company and determine exactly what they mean by sustainability.
For Mon Coeur, that means making sure that their fabrics are made entirely from recycled materials. This includes cotton that has already gone through industrial manufacturing and polyester repurposed from used bottles. That’s a rarity in children’s clothing, but it extends to the other materials used in Mon Coeur’s clothing as well. Everything from the decorative embroidery to the labels is made from fully-recycled materials. As a result, Mon Coeur maintains the feel and meticulous quality of a boutique brand without cutting any corners in terms of sustainability.
Ethical Construction From Top to Bottom
Sustainable design is a complicated subject since it has to account for everything from the products being used to the nature of the supply chain. In other words, it’s hard to get a sustainable clothing brand off the ground and running the right way without putting firm principles in place first.
That’s something that Mon Coeur understands. Their production chain is centralized in Western Europe, and that helps minimize the number of emissions put off during the shipping process while also ensuring that everyone involved in the manufacturing and production process is paid a fair and adequate wage. It also ensures that all the materials are held to the generally thorough certification and approval processes that the European Union has in place.
Sustainability isn’t about a single brand of clothing. It’s about finding a way of life that has a positive impact on the world without jeopardizing your standards of living. According to Mon Coeur, that balance is possible. Their toddler clothing can make you feel good about your impact on the environment while also ensuring that your kid looks like a million bucks.
Do you own any sustainable clothing? If so, what are your favorite brands? Let us know in the comments below!