Tips For Buying Beauty Products Safely In Online Marketplaces

Posted July 28, 2021 by in Beauty

E-commerce continues to flourish around the world, and the beauty and personal care online market share in the US is expected to reach 48 percent by 2023, according to Common Thread Collective. Shopping online for beauty products has become a popular option for women because of variety, quality, convenience, and affordability. However, it isn’t easy to find the right lipstick or foundation shade by looking at product images displayed on sellers’ websites.

Moreover, you can’t be sure that the cosmetics are safe regardless of what the dealer claims. So, before you can hit the buy now button on any e-commerce beauty store, take time to learn the tips and tricks for online shopping. Read on to learn a few tips for buying beauty products safely in online marketplaces. 

Know Your Skin Type

Understanding your skin type and skin tone is essential if you’re looking to buy safe beauty products from online stores. Therefore, spend a considerable amount of time to find out if you have fair, light, medium, olive, or dark skin tone. Also, determine if you have warm or cool undertones and whether your skin is oily, dry, acne-prone, or sensitive before making a purchase.

Once you’re aware of your skin type and tone, find out which skincare ingredients satisfy your needs. For instance, if you have oily skin. Buying cosmetics with retinol for oil regulation and acne relief is highly recommended. 

Consider Your Shipping Options

Finding reliable shipping services should be a top priority when purchasing beauty products online. The last thing you want is to place an order only for your products to be delivered late or get misplaced during transit. According to shipping advice on, hire a team that’s passionate about delivering your orders on time. Also, ensure the shipping company maintains personal relationships with customers and provides quality customer support. 

Understand Return Policies

In today’s world, you don’t have to stick to a beauty product that doesn’t meet your preferences. Most cosmetic retailers have generous return policies that allow consumers to take back gently used cosmetics that seem to have side effects. However, stores accept returned goods within a specified window of time that ranges from 30 days to 90 days. So read and understand return policies offered by beauty stores beforehand. This step helps you avoid problems when returning a product that doesn’t fit your specifications. 

Online shopping offers many perks, including variety, affordability, convenience, and quality. However, buying safe and quality beauty products from online sellers can be daunting unless you use some proven tricks shared by experts.

To enjoy a stress-free shopping experience online, understand your skin type, research, know your shipping options, and learn about return policies.  

*Photos by Karly Jones