Business marketing is an industry all its own. Yes, many businesses have their own marketing departments, especially large corporate entities. But, small businesses also have to market themselves in order to put themselves above the competition and succeed in the modern business world.
Though any small business can outsource their marketing needs to a marketing specialist, it’s actually a much more cost-effective strategy to market your own business. Or, at least until you get to the point where you’re able to hire other marketing professionals to assist you with this process.
Thankfully today, with all of our advances in technology, we have a plethora of tools to use in order to help market a business, whether large or small or running a startup.
Here, we’ll explore a few of the more effective ways to market your business so you can advance yourself ahead of the competition:
Unless you once played the chat room game back in the early ’90s, you might not be too familiar with the Usenet network.
Usenet has been around since 1979, and actually pre-dates the Internet by a few years. This platform is still around today, and (like everything else in the tech world) it has evolved along with the times. Usenet even has many providers but you want to find the specific service provider that meets your browsing needs.
Usenet is composed of newsgroups. These are basically a series of bulletin boards or discussion boards, that sort of operate much in the same way that a chat room of the ’90s or early 2000s once did.
By joining a newsgroup, you’ll not only be able to connect with others in your industry, but you’ll also be able to see what the competition is up to and what they’re talking about. In a newsgroup, you’ll be able to forward links, post files, and engage in discussions about your business.
This way, you’ll be better able to target your marketing efforts and scale your business to meet quarterly goals.
Social media marketing should come with a caveat. Considering the billions of users on Facebook alone, marketing on social media is like ringing a dinner bell in an empty field.
If your prospects are all miles away from you, they won’t hear it. That is, unless it sounds just right.
Social media marketing requires a bit of skill and an in-depth understanding of marketing principles. As such, your social media posts need to hit all the right notes in order to gain the traction required for them to reach and resonate with as many users as possible.
In order to do this on social media, ensure your posts meet the following criteria:
- Engaging Headline
- Hits an Emotional Chord
- Solves a Problem or Offers a Solution
- Conversational in Tone
- Includes a CTA (Call to Action)
- Focuses on the Why, not the How of your Business
People want to buy from someone they feel a personal connection with, or through a business that solves a problem and offers a quality product. Ensure that you make a personal connection and you’ll be able to see your social media stats fly off the scale.
Last but not least, we can’t leave out the old-fashioned way. Word-of-Mouth is more than just landing your first gig and hoping that your customer tells other people. It actually requires a little bit of legwork.
Owning a business means that you’re going to have to build relationships. This not only applies to your targeted customer base but with others in your industry and with professionals in industries that complement your own.
Often, many business prospects come by networking and outsourcing with other businesses that might assist you with yours. This means that the print agency you use for making your letterheads is a business you can utilize in order to get the word out about your product or service.
If you cater events, the rental company who sets up your tents can also be a marketing asset able to help you get the word out. And so on, and so forth.
Marketing your business in today’s business world is the best way to ensure that you’ll reach the marks that you’ve set for yourself. Let’s face it, if nobody knows you exist, you’ll have to be pretty crafty in order to land any customers.
Hone your marketing skills yourself, this way you’ll learn more about your own business environment and be better equipped to lead your company in the right direction.
*Photos by Nataliya Vaitkevich