Trend Alert: White Mascara

Posted April 25, 2013 by in Beauty/ Trends

Makeup trends are so much fun, mainly because how we apply makeup and the colors we choose don’t change as often as our clothing. So what’s the next big thing?

We’ve all seen off-beat lipstick colors thanks to companies like Lime Crime and MAC, and we’ve seen the rising popularity of blue mascara, which can be very pretty when used with a simple black eyeliner. Now, we’re noticing white mascara.

Are you brave enough? Below are a few photos of this trend in action.



Most of us only wear black mascara. Yes, the idea of embracing a different look may seem terrifying, but it’s definitely worth a try.

To get the look, purchase an eyelash primer. If you’re not brave enough, try using white eyeliner on your waterline instead.


Try any other daring makeup trends lately? Let us know in the comments below!