Most people in all continents of the earth wake up to the intoxicating aroma of freshly brewed coffee. Coffee consumption has always been high, as drinking a steaming cup is a priority first thing in the morning. It doesn’t come as a surprise that stats show that coffeeholics drink a collective 2.25 billion cups of coffee in a single day. As a result, this fragrant bean ranks second to oil as the most traded commodity on the globe. When it comes to favorite drinks, coffee takes the number three slot next to water and tea.
Get Perky With These Astounding Coffee Stats
The popularity of coffee stems from the ancient times in Ethiopia, and until today, it remains a global fave. The Finnish are the most coffee-loving citizens, consuming 9.6kg per capita, followed by the Norwegians (7.kg per capita) and the Dutch (6.7kg per capita). These top three coffee connoisseur countries are all small European nations, yet remarkably, their citizens lead in chugging coffee like champions.
The USA is not to be outdone with an astounding figure of almost 40,000 coffee shops spanning the nation. The Big Apple is acclaimed as the city with the most coffee aficionados, with New Yorkers noted for drinking seven times more coffee than any other city. . Manhattan also has a cafe on almost every street corner.
Yes, nowadays we have a lot of cafes where we can enjoy our coffees, but for coffeeholic, it doesn’t matter if they are in a cafe, they just can take a good coffee and walk, that is enough for making their days awesome. Coffeeholics are always in search of new kinds of coffees, one of the ways of buying a good coffee is to follow reliable recommendations as is MuchNeeded.com.
In terms of production, Brazil is number one with a harvest of 2.6 million metric tons of coffee beans annually. Vietnam follows this with 1.6 million metric tons, Colombia with 800,000 metric tons, Indonesia with 660,000 metric tons, and Ethiopia with 384,000 metric tons.
An Unpalatable Brew of Covid-19 and Coffee
Sadly, the recent outbreak of the coronavirus has adversely affected the coffee industry of 2020. Since the entire human race is at the mercy of an invisible and deadly enemy, the world is on pause. Coffee shops, restaurants, and hotels, the leading coffee bean clients, are all suffering a massive downturn because of isolation measures to stop the spread of contagion.
With most of the population “imprisoned” at home due to enhanced community quarantine, the coffee culture of mingling and socializing over a hot cuppa is practically dead. To illustrate, before the surge of Covid-19, China was the biggest importer of Brazilian coffee beans. This tanked later on with the government closing over 2,000 Starbucks stores. Other brands have also been banned from operations.
The current bear market with the prices of stocks on the decline is alarming. The charts exhibit that Starbucks is down by 6%, and Luckin Coffee has lost one-third of its stock value. Without a confirmed cure, the future remains uncertain. People will be reluctant to leave their homes without a vaccine. As a result, the coffee industry will continue to hurt and bleed. And even if isolation measures are lifted, people may not go back to their old habits because of economic uncertainties.
Current Caffeine Fix Trends
Because everyone is feeling unsafe outside, the most significant coffee trend for 2020 is brewing caffeine concoctions at home. One of the biggest fads that have taken the world by storm is the Dalgona coffee craze. This entails mixing instant coffee with sugar to make a delightful sweet foam used for topping cold or hot milk. This viral sensation has influenced bored citizens on lockdown to share their Dalgona versions on social media.
Since everyone now brews their craft coffee at home, coffee subscription boxes are on the rise. Many people all over the world leverage technology and home delivery to gain access to different blends. Thanks to this modern invention, coffee lovers can continue to enhance their palettes because they can access different flavors with products delivered right to their doorsteps.
Moreover, ready-to-drink coffee drinks straight out of the shelves are increasingly popular. People rely more on these on-the-go bottled blends in vending machines, gas stations, and convenience stores. One of the current instant favorites is coffee cola, which merges two caffeine-rich drinks into one. Pepsi started this trend with the Pepsi Cafe, followed by Coke Plus Coffee. These drinks contain double the caffeine for an optimal energy boost.
Stimulating Sales With Amplified Marketing Techniques
Currently, coffee shops that want to survive must work hard on amplifying their marketing efforts. Apart from working hard on digital marketing to boost their brand, cafes must improve their website and include free home delivery. On top of that, a full menu and price list with beautiful pictures to attract more buyers should be at the forefront. Operators must provide a clear statement that emphasizes all product offerings are prepped using the best hygiene practices.
Cafe owners must not just adapt to survive this crisis, but they need to evolve their practices to thrive. Including coffee items for home brewing is a must! Selling their versions of ready-to-drink bottles like Nitro Bubbles (a carbonated nitro brew) and Snap-Chilled Coffee (upstaging cold brew) can increase sales. Offering green coffee beans that have yet to be roasted is also a unique marketing strategy. This kind of beans contain a higher amount of chlorogenic acid which boosts metabolism, aids in weight loss, helps control blood sugar, and reduces blood pressure.
“Coffee-preneurs” that want to do well in the coming months should source sustainable coffee that doesn’t harm the earth. With the advent of the pandemic, coffee lovers understand the fragility of life and the planet. They feel more responsible, showing a preference for sustainable and eco-friendly packaging. With the knowledge that leading coffee bean producers are located in developing countries, consumers demand fair-trade coffee to foster social justice.
Even if the start of the year 2020 showed a decline in sales and stock market prices, it is clear that coffee will remain a staple for the coming years. Currently, the market just shifted to home brewing because of isolation and social distancing practices. However, in time, things will slowly go back to normal because as people go back to work, they need their caffeine fixes to get through the day. Coffee is not just a drink but a way of life!
*Photos by Elle Hughes