When I was a kid, my mother used to say that a beautiful watch was a waste of money. This is not because she didn’t believe beautiful things could be worth buying – her family had a long tradition of collecting antique furniture and art – but rather because I wasn’t old enough to appreciate the fruits of her indulgence.
In many ways, this is an accurate reflection of the luxury watch market today. I’m sure there are those who will spend thousands on a timepiece they can’t even tell the time on, but for those who know what they’re doing, a fine watch is a lifelong companion that not only keeps better time than your phone but also becomes part of your wardrobe and helps you express yourself through style.
I have been fortunate enough to have owned quite a few fine watches in my life – mostly vintage pieces from brands such as Heuer, Breguet, and Jaeger-LeCoultre – which is how I came to buy Audemars Piguet watches.
If you’re thinking about treating yourself to an AudemarsPiguet, you may be wondering what it’s like to own one. We had the opportunity to meet with a member of the AudemarsPiguet family at the George Nelson desk, where we discussed their watches and lifestyle.
Who is AudemarsPiguet?
AudemarsPiguet is a French luxury watch manufacturer with an extensive history of innovation and craftsmanship. The company was founded in 1875 by Ferdinand A. Piguet and originally manufactured chronometers utilizing precision components from the Swiss National Observatory. In 1952, they introduced the first automatic chronograph wristwatch, which was launched as a limited edition piece. This would go on to become one of their most successful designs ever created and remains a popular model today.
The brand’s most recognizable product is their Chronomat wristwatch with its unique rotatable bezel feature, as well as their Royal Oak collection with over 100 years of watchmaking expertise behind them.Madeline Lim, who works as a customer service representative for AudemarsPiguet, owned a Royal Oak watch from her time working with the company. She said that she has always been a huge fan of this particular piece because it has such a classic look that is still relevant today.
The company has had its share of ups and downs over the years, beginning with the creation of the first wristwatches by Horace Tudor in 1868. They were sold to AudemarsPiguet in 1934 under the watchmaker’s grandson, André. LVMH acquired the company in 1987 before being taken over by UBS AG in 2008. Since then, it has gone through several restructurings and numerous management changes, but these have largely resulted in little more than cosmetic changes.
What does it look like to own one?
When you see a watch like this, you know it’s worth thousands of dollars. It’s got all the style and class of a classic timepiece without any of the frills — it’s pure, classic elegance. It’s a look that only the best-made watches can pull off.
The AudemarsPiguet Royal Oak Offshore Chronograph Watch is one of those watches that looks as if it was made yesterday, but it has been made for more than 60 years.
AudemarsPiguet has been making luxury watches since 1945. The company was founded by two brothers who were both jewelers and watchmakers. In 1948, the brothers decided to go into watchmaking full time and founded a small workshop in a suburb of Paris called Le Brassus, where they experimented with new techniques and designs, eventually settling on a design that combined elements from classical architecture with traditional horology. With its clean lines and precise details, the model became an instant success for AudemarsPiguet and is still their most popular line today.
It’s important to note that although AudemarsPiguet may have made this watch in many different sizes over the years, there are no hard-and-fast rules about this. That means you don’t want to pay too much attention to what looks like a good deal based on the case size alone. It could turn out to be too small or too large for your wrist, which would make it uncomfortable to wear, or worse yet, difficult to sell down the road if you decide to move on from that model.
The most popular models by AudemarsPiguet are, Millenary Royal Oak, Offshore Royal Oak, Chronograph Royal Oak ,Tourbillon Extra-Thin Tank, Solo Nuit Blanche, Gold Jules, Audemars Chronograph, White Ceramic Royal Oak, Offshore Rose Gold, Chronograph Lady Millenary, Pink Dial, Solo Black, and Ceramic Diamonds.
*Featured image via GQ Magazine