Why No Blog or Website Owner Should Ignore Social Media

Posted July 16, 2020 by in Career
Social media icons on phone

Running a website or blog is an effective way to increase the amount of money you earn. It will take time to make money, but it is worth persevering with this income model. Usually, once your audience grows to a few hundred people each week you will start to make money from advertising, affiliate marketing, writing for others, and other potential revenue streams.

But how do you grow your audience? 

Instagram App icon on phone sitting on a marble table.

Social media is a great way to start to grow your audience. But, first, you have to get that traffic. Using social media is a great way of doing that. When you do it right, you do not have to rely on ranking in the search engines before you can begin to attract visitors. You can start immediately by sharing what you have to offer on other people’s feeds, pages, threads, forums, and groups. 

But you should also take the time to build your own social media assets. You can use the tools you can find via this website to make doing that as easy as possible. Investing in tools will keep you organized and ensure that you post regularly. That is essential if you want to stand any chance of building up a loyal following so that everything you put on your website gets viewed multiple times per day. 

Social media enables you to better understand your readers. Understanding your visitors and what they want from you is also helpful. It will enable you to focus in on those subjects which are important to them. You can learn how to analyze your social media data by reading this post.

It is a skill that takes a while to learn. But, in time, you will be able to tell, at a glance, what resonates with your readers and what does not.

Social media can get you noticed by the right people. Your social media feeds also have the potential to get you noticed by all kinds of influencers. For example, journalists who are looking for a comment or more information on a subject you are knowledgeable about often reach out via social media.

Social media is a great way to boost your brand. For any business, consistent branding is important. The more ways you can expose people to your brand, the stronger and more memorable it becomes. If you want to, you can use social media to touch base with your audience every few days. Even several times a day if that level of contact works with the demographic you are engaging with.

It does not have to be complicated. The great thing about social media is less is more. People are tired of being overwhelmed. So, as you can see from this social media expert’s article, keeping things simple will enable you to connect with more people.

That is great news because if you combine this approach with using the right tools you can take care of your social media work in just a couple of hours and only have to do it once a week.

Is your business or blog on social media? Share it with us in the comments below!