You may have the most amazing product, but if no one knows about it, how will you succeed? SEO is your key to product recognition. How can you use SEO to gain visibility for your company?
What is SEO?
Search Engine Optimization, or SEO is your best tool for visibility! Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Why is SEO important?
We use search engines so often in today’s world! It really is amazing just how much information is at our fingertips. These search engines can help connect your business to your target audience.
Create a Presence
Proper utilization of SEO will let people know who you are, and what you’re selling. You may have the best product in the world, but if no one knows about it, you can’t sell it. SEO helps you spread knowledge about your company and your product worldwide.
Build a Search Engine Reputation
A web presence can build brand credibility, build a customer base, and develop consumer trust. Most people don’t look past Google’s first page. You want to be the website they recognize and trust.
Investors are looking for revenue potential and sustainability. A strong web presence is important to establish your reputation. If you can land on that first search page, your name will gain recognition and respect.
Cost Effective Marketing
SEO has a satisfying Return on Investment (ROI), when done correctly. Running a business is costly, and startups are usually on a budget. SEO is perfect for a startup. In comparison with other forms of marketing, SEO is one of the lowest-cost options. It can even be free.
For example, if you are teaching an online class, Udemy.com has done an excellent job of utilizing SEO to rank for search term such as “online class,” and “online course.”
Look at the Virtual Market
There are more people than ever with mobile bandwidth and internet access! According to Statista, there are 4.4 billion people worldwide with access to the internet, and 4.32 billion active mobile internet users. That is a lot of potential for visibility.
Most things today are discovered through a Google search. Being in the right place, right time (top page on Google, for the right keywords) can give you an edge over competition and drive awareness of your brand.
Access to Customer Behavior Data
When you’re starting a business, you don’t have a lot of information about your target audience yet. Use Google Analytics to see who visits your website. Google Analytics has a freemium version that works perfectly for small to mid sized businesses. Key things you should track include new visitors to your website and their source of entry – whether it is through
organic search, direct search, referring websites, social media.
Make Informed Decisions
Once you have access to customer data, you can make informed business decisions. Allow the customer’s preferences to determine your next steps in order to create a desirable product.
How Do I Utilize SEO?
Link acquisition, or link building, is simply getting other websites to direct their users back to your website. Links to your site signal Google that you are a quality source of knowledge, and can move you up their search algorithm.
Websites with lots of links are considered authoritative and will rise in popularity on Google. By including high-quality links on your website, you will gain visibility and brand awareness.
There are step-by-step SEO instruction manuals available. If you don’t have the time, or the knowledge, SEO experts are standing by! There are many firms and services available to optimize your website for SEO.
To make your website prominent, you want readable articles including the use of keywords. Use an SEO searcher to look for keyword density. Include keywords in the URL, if possible. Make sure you are adding new content on a regular basis.
A professional, functional website will boost your chances with the Google algorithm. Find someone who writes well to create your website content. Make sure SEO keywords are inserted, but the content remains readable. You want to create content that has value for your readers.
What Are Some SEO Tactics?
Press releases are a lot less complicated than they were in the print days! Anyone can write and release a press release. Check out PRLog to distribute your press release material. Don’t forget about local news outlets, too.
There are so many types of content on the internet.
- Online courses
- Data sheets
- And many more!
Make sure your content is geared for the right audience. Try to get your content published on well-known websites that are considered authoritative, such as Business Insider, The Startup Pitch, or Mashable.
This requires some research and outreach. Find the top blogs in your field. Reach out to them and ask if you can write a guest blog post. You may get turned down a few times. When you write as a guest blogger, make sure you direct your readers back to your website, your product, and your keywords.
A picture is worth a thousand words! Create an engaging infographic, include your brand and links to your website, then submit it to other websites.
Don’t miss out on potential business! Get your SEO game up and running as soon as possible. Utilizing Search Engine Optimization is vital to visibility and recognition for your startup.
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