The skincare industry is worth billions, so if it has always been a dream of yours, it makes perfect sense for you to create a product line and get a piece of the action. Although it is unlikely that you will ever go head-to-head with the big boys, you can still create a very lucrative and successful business.
Here are 4 hints and tips to make your skincare business a success:
Create a Strong and Recognizable Logo
Every successful skincare line needs a strong and recognizable logo. According to Atomic Idea, a Denver branding agency, your logo is not just an image but a visual extension of your brand promise. A mark conveying the principles by which your company succeeds.
Consider the image you want to portray to potential customers and take it from there. You can, of course, put something together yourself, but it’s advisable to get a designer or branding specialist involved. Your logo is displayed on all of your products, stationery, packaging, and marketing campaigns, so it makes sense to spend a bit of money to ensure you find the perfect design.
What’s Your USP?
There are millions of skincare products out there, so what makes yours stand out from your direct competition? Perhaps your entire formulation is vegan, maybe your products are all eco-friendly, or it may simply be that you use different ingredients than everyone else.
A USP gives you a greater chance of making a success in a very competitive market and can make advertising and marketing strategies a whole lot easier too!
The way you package your skincare products can make a big difference to the success of your brand. As well as looking good individually, consider how your products will look when the whole range is on display together. Consider the size and design of each container, bottle, or spray and try to source packaging that is both cost-effective and eye-catching.
The environmental impact must also play a part. Consumers are becoming far more eco-conscious, so although you may be able to source thousands of single-use plastic bottles from China very cheaply, you need to consider what your customers want. More often than not, they desire fabulous yet affordable products that are also environmentally friendly, so you must bear this in mind.
Get Creative With Your Marketing
You must be very careful if you intend to suggest that your skincare products can do X, Y, and Z, but that doesn’t mean you can’t show your customers the results they may achieve. A great way to do this is to recruit a few friends to use your products and, assuming there are noticeable differences in their appearance, post the before and after results online.
Video marketing is also a good idea and will allow you to show the consistency of your products and the best ways to apply them. Social media is a great way to market any product, but in terms of skincare, in particular, you can’t go wrong.