Generation Z accounts for approximately 27 percent of the American population. That’s more than the millennials and the baby boomers as well! That statistic alone should be reason enough for you to gear your marketing to Generation Z. It won’t be long before they overthrow millennials and take center stage in the consumer market.
Like any generation, they’ve got their distinct quirks and priorities. But don’t forget that this is the age of tech, and if you thought millennials were savvy, you’ve seen nothing yet!
Emphasis on Social Media Marketing
Yes, you’ve heard this one for the millennials too, but it’s even more important now. Social media is the measure of how popular your brand is, what it stands for, and what it promotes. Impressions are made quickly, and your sales depend on how positive or negative these impressions are.
A Brand With a Mission (No, We Don’t Mean Sales)
Generation Z doesn’t care about the profit you’re making, they want you to have a heart. Does your brand move beyond the stereotypical corporate persona? Or are you just another business concerned about nothing more than the money?
Even if your bottom line is finance-driven, you at least have to present the illusion of being more than that.
More Incentive, Less Talk
And by less talk, we mean no cluttered emails with elaborate promises. The traditional sales pitch is not going to work—all Gen Z asks for is a reason to trust you. It’s a quid pro quo.
They give you their money and you give them value. But remember that in the age of innumerable choices, your value might just have to move beyond the product itself.
For example, if you’re asking them to subscribe to your blog, what do they get if they do? The promise of “top-notch content” simply isn’t enough.
Who’s Been There, Who’s Done That?
Reviews are important. Gen Z wants to hear from people who’ve actually experienced what you’re offering, and not your own biased opinion.
Someone simply sharing their experience is far more reliable. This is why you might want to consider working with bloggers and influencers to market your business.
Videos Speak Louder Than Words
Video content has been on the steady rise for a while now, and it doesn’t seem to be stopping any time soon. This means that if you haven’t already, it’s time to get a few video editors and content creators on board.
However, if you have a video campaign that isn’t working out, then it’s time to reflect. Ask yourself: what makes a good ROI? And evaluate whether your returns match up to that number.
Videos aren’t just about views. Although views are important, it also depends on how your audience connects with your message.
Marketing to Generation Z vs Millennials
There’s a fine line between the two generations, and there’s no denying the similarities. You could probably say that marketing to Generation Z involved more emphasis on a few strategies already used with their millennial counterparts.
For example, there was always a call to create social media campaigns and incorporate good visuals, but we’re at a point where the basics won’t do. Brands need to kick it up a notch.
Want more solid career and business advice? Check out our career section for advice on almost every topic!
