Finished Writing Your Book? Promote it Without Breaking The Bank

Posted June 15, 2021 by in Career

To all the newbie writers out there, what’s the first thing that came to mind when you finished writing your first book? Yes, that’s right! It’s how to boost the sales of your book.

Thanks to self-publishing, today, many authors are much more independent and free to publish their work. 

And promoting your book and boosting sales still remains the number one challenge for authors. But there’s good news. 

There are several methods out there that can help you out with your book promotion. Some of them are mentioned below. The best part is that all these methods are budget-friendly and effective enough for a perfect marketing campaign. Yes, that’s possible. 

Without further ado, let’s take a look at some marketing strategies you can adopt to promote your book without breaking your bank:

Make Your Book Appear on E-commerce Websites

From connecting with your friends to shopping for clothes and groceries online, today, you can find everything online. That’s precisely why you need e-commerce websites to sell your book. 

Look at it this way, no matter how many retailers you contact to sell your book, e-commerce is going to take the sales of your book to a whole new level.

Not to mention that by using e-commerce, you’ll be breaking the geographical barrier by reaching out to a number of readers. For this, you need to use the right keywords that land your book into certain categories. Suppose your novel is all about medieval romance. In that case, you need to list keywords such as “love,” “romance,” “medieval” to get your book into specific categories. And if you want an e-commerce website to list your book in the comedy section. Then you can use “humor” and “comedy” as your keywords. 

Think of it as online book archives. You just have to use some hacks to make sure that your book gets placed into as many categories as possible. Also, avoid using long and complicated links for your book. Use clean and simple URLs to steer clear of any confusion.

Entice Readers with Fancy Covers 

You might have heard the phrase, “don’t judge the book by its cover.” But the reality is that people literally judge a book by its cover, especially those who seldom read.

So, if you are planning to reach out to your readers, you need an impressive appearance. Think of it as your book’s first impression that’s really important to grab your audience’s attention. You can even try launching your cover before your book to create urgency and demand for the products. That’s sheer marketing. 

For this, you need to make sure that the cover of your book justifies its contents. You can also use stock photos or graphics for the cover. So, let loose your creativity and use your vision to design the perfect cover for your book. 

Suppose your book revolves around a love story that took place in the Victorian era. In that case, you need a romantic picture of a couple dressed in Victorian style. That’s how you’ll make your book much more appealing to your readers. 

That was one way to impress your readers.

Offer Discounts on Box Sets

Are you one of those authors who have written a series of three to four books? If yes, then offering hefty discounts on your box sets is one of the best ways to appeal to a whole new universe of readers who haven’t read any one of your books. 

There’s a huge plus point in selling box sets. Look at it this way, with every box sale, you’ll be generating a reader who might get hooked to your series. Not to mention that they’ll look forward to reading your next book. That’s beneficial and profitable even if you don’t see a lot of sales in that area. So, it’s a win-win. And let’s be honest, box sets have always been popular amongst readers as they get to read multiple books written by their favorite author. 

You can even take it a step further with digital bundles. Today, ebooks are so much in demand as they are easily accessible and pocket-friendly. According to industry experts, customers are more likely to buy when they find heavy discounts on other formats. 

A piece of advice: If you are planning to publish only a paperback box set, make sure you do not label it only as “box sets.” Such keywords might confuse e-commerce. You wouldn’t want your readers to see individual books in a cardboard box instead of your book set. Try calling your series set omnibus or compendium. 

Bolster Your Ebook with Amazing Reviews

It’s a well-known fact that reviews play a crucial role in boosting the sale of any product or service. And how great would it be if your ebook already has some positive reviews even before it is launched?

Sadly, many e-commerce websites don’t allow readers to post reviews- even if it’s a pre-order. So, how can you get your readers to post good reviews even before you launch your ebook? The answer is to publish your ebook in another format, preferably paperback, before launching your ebook. See, once you publish your book in paperback format, your readers will have enough time to read and appreciate your book. 

And since all the formats are on the same page in eCommerce websites, the reviews will be applicable for all formats, including the ebook. That’s how you’ll be able to create the demand for your ebook even before its launch. You can even entice your readers to add positive reviews by promising them discounts on your next or upcoming book. That’s killing two birds with one stone. 

You can even reach out to prominent book bloggers to say good things about your book. And let’s not forget the part that editorial reviews do add clout to your work. 

Writing a book requires sheer determination and focus. And when that gets over, there’s something even more challenging waiting for you. So, use the tips mentioned above to create a buzz and sales of your book. 

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*Photos by Vlada Karpovich