Custom skin care is a phrase that can sound a bit buzzy or something many think is only accessible to the rich. Fortunately, neither of those are true.
A customized skin care routine is within reach for just about anyone, and you don’t need to clock 20 hours a week watching beauty influencers just to get a skin care routine that’s suited to your needs.
Here are just a few of the benefits a custom skin care routine can provide you:
Freedom to Pick Your Formula
At a glance, it might seem like finding a way to deal with a skin condition is simple—moisturize dry skin with oil and heavy creams and de-moisturize oily skin with astringents and toners. But the root causes behind your skin conditions are complicated and you could be causing your own skin problems with what you’re currently using. That’s why it’s important to understand the underlying causes behind your skin’s chemistry and adjusting to a formula that works for you.
There’s More Data Than Ever Before
The latest technological revolution comes in the form of data—vast reams of data that require complex algorithms and artificial intelligence to employ. Case in point: the Skin Genome Project. Created as a project by a group of Stanford doctors, it leverages a host of big data to produce the most exhaustive understanding of hair in the world.
By combining data from millions of testimonials, hundreds of thousands of products, and thousands of scientific journals, the algorithm behind the Skin Genome Project creates a comprehensive and complicated understanding of how your hair works and the right products to use.
They’ve already launched a skincare company known as Proven that employs the database behind the Skin Genom Project. In other words, a simple questionnaire can pair you with your ideal custom skin care plan.
Because You Matter
When you look good, you feel good. It’s a universal truth that we can often overlook. But ultimately we seek out skincare products because we want to feel better on the inside and out.
A personalized skin care routine is special to you, and the ritual of applying it becomes part of who you are. Investing in a custom skincare routine is a way of reminding yourself that you matter, and a way of having something that’s uniquely your own. It may seem like a little thing, but it’s important.
And So Do the Ingredients
It really does matter what goes into your skin care routine. Chemical agents are common in skin care products, and many are more toxic than you might think. In many cases, these chemicals can simply aggravate those with more sensitive skin.
Even as the science behind skincare formulas become more sophisticated, many of the most potent remedies come right from nature—and have been documented as effective by our ancestors dating back centuries. A custom skin care routine gives you the opportunity to find a purer approach to skin care, and to emphasize ingredients like botanicals, CBD oils, and probiotics rather than chemicals meant for preservation like sulfates and parabens.
There Are Sustainable Options
The option to customize your skin care goes beyond just picking the ingredients in your products. It means getting to choose how those ingredients are sourced and what ethical considerations are practiced by those involved.
Fortunately, the combination of scientific understanding and natural ingredients behind the Proven formula is designed with sustainability in mind. All of their skincare products are produced in the United States, and their promise to never test on animals extends to their formulators, suppliers, and manufacturers as well.
Have you ever used custom skin care products? Let us know in the comments below!
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*Photos by Sora Shimazaki