Thanks to the fact that many Americans and others around the globe are currently sheltering in place, the need for at-home fitness is booming. Indeed, it seems like many fitness influencers on social media have found their time to shine, with bodyweight workouts and simple to use workout gear being advertised all over the internet.
If you’re looking for a side gig to make a little extra income during this unprecedented time, starting your own online fitness brand is a great choice. Here are a few tips for how to jumpstart your job as an online trainer:
Pick Routines That You’ve Perfected
If you’re going to be instructing others on a specific workout routine, it’s important that you’re going to look great doing it, too. After all, when people watch your video content, they need to be able to understand how to do each exercise or position properly, without risking injury.
An added bonus of using this strategy is that you know that any materials you plan on using for marketing online won’t have their form picked apart by other competitors.
Invest in Great Equipment
Since you’ll be charging others to pay for your content, advice, and routines, it’s crucial that you have a professional setup and marketing knowledge—look for different strategies at Upswell Marketing. Think about how gyms look, and the importance of cleanliness and professionalism in that environment. Setting up a home office or spare room to be your workout studio is a good first step, as is investing in the type of equipment you’ll be using in front of and behind the camera.
A DSLR camera, 50mm prime lens, and tripod are a must to capture high definition video. By that same token, you want to make sure that your weights and any other fitness equipment always look clean.
Provide Specialized Advice
What sets you apart from other trainers? Answering this question is more important than ever as more and more people enter the online fitness sector during COVID-19. One area where you can set yourself apart from others is in the sorts of supplements and nutritional advice you provide.
NAD supplements (nicotinamide adenine dinucleotide) are rising in popularity, and if you can recommend them to others, you may be able to strike up a deal with a manufacturer or even sell them yourself. These sorts of supplements work on a cellular level, helping your body to better metabolize, store, and use its energy reserves.
The result is a more complete approach to fitness and nutrition than could be achieved otherwise.
Start With Your Friends
If you need help working out the kinks of coaching via Zoom or Google Hangouts, it never hurts to start with your friends! This helps you gather honest feedback while also avoiding the concern of having to run background checks by searching public records online to ensure that nobody’s using your newly-formed fitness business to catfish you or harass you as part of some sick prank.
Thankfully, if someone does try to Zoom bomb you, you’ll also be able to search for them by first and last name online so that you can report them. That being said, it’s far better to avoid the drama and start coaching friends and their referrals first, as you build a name for yourself.
Clearly, there are a variety of different avenues towards finding success in the online fitness space. And using fitness club software can help you run your business easier.
Remember that what’s most important is to stay true to your authentic self. Trying to be someone you—or your body type—is not is far from likely to inspire sales or interest.
Keep the above tips in mind, and you’ll be on your way to making a few extra hundred dollars a month in no time at all.